About Me

Juan Gonzalez has the experience and expertise to understand a simple truth: you serve your customer and you’re serving your community.

“My favorite part is helping customers, especially business owners,” Juan said. “Most of my customers are Spanish-speaking and/or business owners. I enjoy showing them how bank products benefit their business. I am motivated by seeing them succeed.”

Juan comes to CBTx with more than 23 years of banking and insurance experience. Originally from Mexico, he migrated to Henderson at 10 years of age. He attended Kilgore College on a band scholarship and then transferred to Stephen F. Austin State University. After graduation, an HR manager convinced him to give banking a try. He has worked as a teller, business banker, assistant and branch manager, and he has previously worked in Houston and Tyler.

Now that he’s back in Nacogdoches, he’s focused on his version of Banking Texas Style: putting the customer first while serving the community.

“There are many great things happening in Nacogdoches right now,” Juan said. “It is a community in motion. CBTx has deep roots in the community. Our people and our ability to make decisions locally help CBTx rise above the competition.”

Outside of work, Juan is involved in the Chamber of Commerce, Rotary, NEDCO, CASA and the Hispanic Alliance Committee. His wife’s name is Morena, and they have two kids, Alfredo and Dessy, and a chiweenie dog named Bonita.

Se Habla Español.

Fun Facts

What was the first job you ever had?

Dish washer.

Who is the most famous person you have ever met?

George W. Bush.

Who would you consider to be your hero?

My parents. My dad, because he was the first one from my family to come to the U.S., and my mom, because she encouraged us to get an education. My stepfather, because he is a U.S. veteran and he helped me understand the sacrifices made for the freedoms we have today.

What is your favorite childhood memory?

Playing in Mexico.

What is your favorite movie?

McFarland, USA.

What was the best concert you ever attended?

Vicente Fernandez.

Do you play any instruments or sing?

I was on the drumline in college.

If you could possess any superpower, what would it be?

Time travel.

Tell us something about yourself that would surprise us.

A long, long time ago, I produced a music track for an artist which made it on the radio.

Describe yourself in one word.

Helpful.

What was your best day ever?

The day I got married, because it put into motion all the things that were planted in me.

Do you have any hobbies or favorite leisure-time activities?

Running and fishing.